2009年2月22日 星期日

chinese social media according to forrester

http://56minus1.com/2009/02/the-chinese-internet-according-to-forrester/

:: I recently came across a Forrester report that takes a close look at social media usage by Chinese netizens in “metropolitan China” (Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, and Xian). To Chinese Internet watchers, the report’s main points are nothing new, but nevertheless worth repeating: 1) social media in China is mainstream, 2) creating content is more common than in the West, 3) BBS discussion forums trump social networks, and 4) social media users have higher incomes, education, and consumption levels, compared to non-users. Below are some interesting figures and conclusions for marketers. // AjS
















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